Facebook is an easy tool to master.

It can add just the right sense of fun, differentiating you and your business from the rest in the market.  A Facebook page is meant mainly to promote your business. So you can look at a profile as a personal persona and your page like a professional persona. But how about mixing things up a bit?

On your Facebook Page, you can link your profile to your page. By going onto your personal profile and click About, then click on  Work and Education, in the employer box enter your page name and it will pop up and link making it super easy for others to find your business and not violate Facebooks Terms of Service. 

We all can have a maximum of 5000 friends on our personal Facebook profile. When you reach this limit, you have the option to allow people to follow your profile so they can still receive your updates. To do that you need to: Go to your Settings Click Public Post in the left column Choose Public next to Who Can Follow Me. You do not need to be friends with everyone. Sadly, some request a friendship only to pitch you their products or services.  Save your friends for just that – people you want to be in touch with. 

Inviting your friends to like your Facebook page sounds good in theory, but realistically how many of your friends and family actually buy from you now?  Most don’t want everything from your biz coming through their news feed. Building your business with just your friends and or friends of friends should not be your only focus. 

Great Exposure

 One of the things Facebook is famous for is the potential for endless exposure. It’s really unbeatable. When it is used strategically and consistently, you will notice that increase in your company’s visibility. Make sure you are posting comments, tips, advice, and offers regularly. By doing so, you will build credibility and respect, which in turn will lead to increased revenue.

No Cost Marketing – If you use the Facebook page in combination with other applications you will discover that there are a number of excellent tools you can use to market your products/services and promote your business. It will take you a little while to learn how to use all these tools, but you will master them. Then you can decide which ones are right for you.  Our Resource page has many of those tools.  Many are ones we use every day in our business as do our clients. 

Organic Reach

 Using Facebook allows you, the individual to avoid conforming to a set of pre designed rules that would otherwise have to be followed in any other advertising arena.  Even when you run Facebook ads,  it will always boost your ability to reach new people organically.     I am sure you have seen when you are online say browsing Amazon.  Then you go back to Facebook and the very thing you were looking at is right there waiting for you.  Facebook takes that behavior and it applies to Facebook Ads which helps you get in front of those who want to see it based on what they do online.

Completing the process of optimizing your Facebook business page will ensure those looking for you will find you by your keywords.  Do not leave gaps in your business description. Doing so leaves room for your readers and customers to wonder if you are hiding something. by not having your page optimized completely, you could be sending the reader right to your competition.  

Get clear on your focus. Utilizing the same message across all social network ads cohesiveness. Providing something interesting to read when they find your page and will allow them to become faithful followers wanting to see what you post next! Include the latest developments with in your niche. If you don’t, someone else will and if they get the information elsewhere they could end up following them. 

Email or Facebook

Have you ever heard that Facebook is going to kill email?  Not going to happen! If you are one of the many who thinks they don’t need email because you can do it all through Facebook, you could be setting your business up for some future trouble.  Facebook is a fantastic tool to not only direct people to your website, but you can also use it build your email list. If you are using Facebook as your “catch all”,  you may want to pay close attention here.

Driving traffic back to your website on your own terms puts you in charge of contact with your customers, not Facebook or any other social channel. Use that traffic to grow your email and customer list so you can communicate with them at any time and anywhere with no restrictions.

Conclusion

The best part is that it can actually be free if you want it to be.  Facebook gives you the option of running free or paid promotions. The paid aspect is through Facebook’s formal ads. You can choose the location, interests, relationship status, gender, age and location of your target market.  What a convenient way to start your marketing strategy online!  If you have any questions feel free to drop me a message through this contact form and I will be happy to help in any way I can. 

To your Success, 

Linda Chisnall; Wahm Addicts 

 

 

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